The Toothpaste: Fluoride Free, All Natural Toothpaste Made With Hydroxyapatite

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Better Ingredients. Better Results.

The Toothpaste is made with non-toxic, clinically effective ingredients that outperform those found in conventional toothpaste formulas. Free from fluoride, SLS, and artificial additives, it delivers what standard toothpaste can’t — stronger enamel, a balanced microbiome, and real, lasting improvements to your oral and overall health.

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What's in The Toothpaste?

All Natural, Non-Toxic Ingredients

Hydroxyapatite

Hydroxyapatite is a naturally occurring mineral that makes up 97% of tooth enamel. It binds to demineralised areas, filling microscopic lesions and restoring enamel strength. This active remineralisation process helps increase resistance to decay — without the toxicity risks of fluoride.

Bamboo Extract

Hydrated Silica (from Bamboo Extract) is a natural, gentle polishing agent. It helps remove surface stains and plaque without damaging enamel. Unlike harsh abrasives found in many whitening toothpastes, it cleans effectively while preserving tooth structure.

Sodium Bicarbonate

Sodium Bicarbonate is a gentle, alkaline compound that helps neutralise acids and remove stains. It supports enamel health by raising oral pH, making the mouth less hospitable to decay-causing bacteria. Its mild abrasiveness also helps polish teeth without damaging enamel.

Xylitol

Xylitol is a naturally derived compound that reduces the growth of cavity-causing bacteria, helping to disrupt plaque formation. Over time, this leads to a lower bacterial load in the mouth and supports a healthier, more balanced oral microbiome.

Other Natural Ingredients in The Toothpaste

Essential Oil Blend

Antimicrobial, antiparasitic benefits from peppermint, clove bud, and aniseed oils

Hydrogen Peroxide

A mild whitening agent for a brighter smile, and antibacterial properties

Menthol

Naturally freshens breath & helps soothe gums with antimicrobial properties

Sodium Phytate

Supports mineral balance for healthy teeth

Stevia

Natural sweetener without the harmful effects of sugar and artificial sweeteners

Sodium Chloride

Has antibacterial, antiparasitic properties

Specially Formulated by Dr Eric Davis

Backed by decades of real clinical insights from Dr Eric Davis, The Toothpaste has been specially formulated to address the health problems Dr Davis sees in patients, and to provide real measurable improvement to people's oral health.

Remineralise enamel

Balance microbiome

Antibacterial support

Natural whitening

How to Use The Toothpaste With Our Other Oral Care Products

Use all three products together for the most effective oral care routine — each one plays a specific role, and together they deliver results no single product can. This three-step system is designed so work in synergy — for stronger teeth, a healthy oral microbiome and healthier gums.

STEP 1

The Toothpaste

Use for brushing. It strengthens enamel and supports a healthy oral microbiome.

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STEP 2

Brushing Solution

Use as a natural rinse/mouthwash. It cleanses the mouth and helps balance pH.

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STEP 3

PerioMix

A powder applied to the gums to encourage healing and repair.

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FAQS

How should I use The Toothpaste?

Apply a pea-sized amount to your toothbrush and brush thoroughly for at least two minutes. After brushing, floss and rinse with water. Use twice daily for best results.

Is The Toothpaste safe for children?

Yes — The Toothpaste is completely safe for children. Its gentle, non-toxic formula supports enamel strength and oral health without exposing young bodies to harmful chemicals.

What does The Toothpaste taste like?

It has a clean, naturally refreshing peppermint flavour with a hint of oil of clove — no synthetic sweetness or overpowering aftertaste.

Can I use The Toothpaste with other oral care products?

Absolutely. The Toothpaste is designed to work as part of a complete system. For optimal results, pair it with The Brushing Solution to balance pH and PerioMix to support gum healing. Each product plays a distinct role — together, they deliver powerful, full-spectrum oral care.

What makes The Toothpaste better than regular toothpaste?

Unlike conventional toothpaste, The Toothpaste uses non-toxic, clinically proven ingredients that are both safer and more effective. It strengthens enamel, supports the oral microbiome, and promotes total body health — all without fluoride, SLS, or synthetic additives.